Substance makes you essential.
It's no secret that words often take a backseat to imagery. But a good idea doesn't begin with pixels—it begins with brainstorming. Purpose. Vision. Values. Perspective. Proof of concept. Call it what you want—we call it substance.
Before you launch a business, product or service, you should know exactly where you stand in the market, who you're up against and what makes you formidable. We begin every project with level setting and story defining. Uncovering your unique point of view and personality before stamping your brand with a logo.​​​​
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HOW DO YOU KNOW YOU NEED FEATHERWEIGHT?​
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You're a better choice, but you can't articulate why.
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Your sales pitch gives glossed over eyes.
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You think your target audience is 18-55 year-old women.
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You have 80 pages on logo usage but no brand voice.
​​​People bounce from your website in earnest.
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OUR SERVICES
We're a team of multi-disciplinary brand experts who work closely with you to solve communication challenges.
​EVERY PROJECT STARTS WITH:
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Industry Audit
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Creative Brief
Narrative Development​​
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WE ALSO DO:
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Mission/Vision/Values Workshops
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Brand Voice & Messaging
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Brand Identity & Guidelines
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Business & Product Naming
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Communication Plans
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Website & Ad Copy
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Content Strategy & Creation
Our Leadership
DANIELLE WILSON, OWNER & PRINCIPAL COLLABORATOR
I'm a brand coach with 15 years of helping people and organizations uncover their inner strengths, unique perspectives and creative expression. I wholeheartedly believe that brands—and the people behind them—need strong backbones to stand on, or risk blending in and falling flat.
I love collaborating with entrepreneurs to put perfect words behind their lofty visions and complex ideas. I relish in helping nonprofits succinctly articulate what they're fighting for (and against). Some of my proudest work is the result of pushing traditional businesses to loudly stand for something. ​​
Our Approach
Featherweight is a collaboration of strategists, writers, designers, artists, photographers, web developers, marketing leaders and social media experts. Each project is staffed with in-house leadership combined with seasoned freelance talent to bring you a wildly varied and capable team.
Rather than jumping straight into creating posts, pdfs or logo explorations, we specialize in workshopping sound strategies and compelling narratives that set the foundation for your brand. These workshops and subsequent presentations are typically conducted via screen share, but we're happy to meet you in person if that suits your timeline and budget.