Corcoran Ota Group
This tenured architecture firm had been sitting on an outdated brand for a decade—one that felt light, thin and unstructured. We came in and gave them a flexible, modern look and story based on a strategy that highlights their ability to design for life on all levels. This core idea speaks to Corcoran Ota's focus on multi-family apartment communities, comprehensive senior living campuses and affordable housing, as well as their expertise in knowing all the nooks and amenities that help people thrive at different phases of life.
The fresh logo, color palette, type suite and brand narrative helps the firm stand out amongst big, global brands—giving them a leg up when it comes to winning projects that require special attention to detail, and an innate understanding of what future residents desire in a home.
SERVICES
Brand Strategy
Brand Identity
Brand Voice & Messaging
Website Design and Copy
Marketing Collateral
Content Strategy
COLLABORATORS
Brian Paul Nelson, Design
Joel Haffey, Website Development
In addition to the rebrand, we developed a digital content plan for Corcoran Ota that showcases the firm's unique culture and perspective, and helps position them as the go-to affordable housing experts in metro Atlanta and the Southeast. From social posts to newsletters, we incorporated a full lineup of compelling content that demonstrates their breadth and depth of knowledge, captures work in progress and showcases their diverse and collaborative team.
Additionally, we created several print and digital marketing brochures that highlight Corcoran Ota's dedication to their craft and extensive experience across multi-family, affordable housing and senior living design.
