The Breman

A Jewish museum and cultural center situated in the heart of Midtown Atlanta, the Breman was going through some changes when we first met. The long-time institution conducted a series of focus groups to better understand who they are for, and what these fans want to experience in the future. What they uncovered is an insatiable appetite in the community for more: more music, more productions, more gatherings, more quality exhibitions, and more reasons to visit.

What we did with this information was develop a narrative and identity that broadens their reach beyond the tight-knit ATL-Jewish community to draw in more of the city's culturally curious. Modern, bright and dynamic, this new look and feel speaks to their ever-changing rotation of arts, music, museum exhibitions, speakers and events—and plays on their open invitation for story keepers and story seekers alike.