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Flybolt
SEM, SEO, PPC, SERP. The volumes of jargon saturating the digital marketing landscape is overwhelming and difficult for outsiders to understand. And that's exactly why Joel Haffey and his team came to us: to develop a brand that speaks plainly about complicated marketing tactics, while exuding subject matter expertise. Starting with a sound strategy and a new name, we helped Flybolt find their true substance and tell their story with confidence.
SERVICES
Brand Strategy
Brand Identity
Brand Voice & Messaging
Website Copy
COLLABORATORS
Courtney Garvin, Design
Flybolt is a completely made up name, but it's packed with meaning: taking off, acceleration, grounded strength, industriousness. A name and narrative that speaks to growth, limitless potential and unbound success. An idea that has fun with flight metaphors and imagery that connotes speed, technology and progress. In a nutshell, this brand speaks volumes about the company's value while also being 100% unique and ownable. We rounded out the toolkit with a brand voice and graphic system that really captures the essence of who Flybolt is, and how they want to be perceived in the market.
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