Human Rights First 

It's no secret that there are many NGOs and nonprofits around the world that protect and defend human rights. But there's only one that uses skilled experts as their secret weapon. Human Rights First stands out in the crowd because they gather together highly qualified teams of lawyers, hackers, diplomats, veterans and grassroots freedom defenders to right human wrongs—taking an unconventional, yet highly tactical and successful approach to bringing  oppressors down.

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With this strategic narrative in place, we developed a brand identity that loudly proclaims the importance of fighting for freedom and sheds light on the NGO's secret sauce: fierce, unshakable intelligence. This new brand platform not only ushers Human Rights First into the modern era, but it also helps them differentiate from others and own their lead role in human rights action.