Primis Bank

The Primis brief was clear: give us a voice that bucks the system. From offering a service that brings the bank to your home to a 24/7 customer care team staffed by real banking experts, Primis is always looking for ways to break frustrating, time-sucking conventions. In turn, they wanted a brand voice and messaging platform that matches this startup-meets-FDIC mentality and speaks to their customers' desire for a bank that gets it right.